Little Barn Apothecary

Little Barn Apothecary is a 100% Vegan, Cruelty Free, and All Natural skin care company in Atlanta, GA. They believe in the luxury of simplicity and that skincare doesn't need to be complicated to be effective.

During my time with Little Barn Apothecary, I was tasked to advance the overall brand identity. I worked to add color and texture to the brand system while not abandoning the black and white roots. The goal was to stay as simple and clear as the products, but embrace the fun behind the scenes.

I used this advancement of the brand identity to further design our website, art direct new photography, complete and circulate e-mail marketing, consider product and display design, update educational assets, and revamp in-store environmental work.